Drive Growth and Acquire Users
‍for your Game

Specialized in strategic guidance and marketing growth for your digital businesses. Here, expert strategy meets crafted execution, driving measurable success in global markets

Explore Our Services
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✓ User Acquisition Strategy

✓ Fractional marketing

✓ ROAS Optimisation

✓ App soft Launch

✓ Games marketing

✓ Content Marketing

✓ Email Marketing

✓ Data Analytics and Tracking

✓ Consulting and Training

✓ User Acquisition Campaigns

✓ Conversion Rate Optimization (CRO)

✓ App Store Optimization (ASO)

✓ Digital Marketing Strategy

✓ Social Media Marketing

✓ Content Marketing

✓ Email Marketing

✓ Data Analytics and Tracking

✓ Consulting and Training

I've worked with:

And numerous other companies in the media, tech, and retail industries, such as Bose Corporation, Yahoo, Azerion, ProSieben.Sat1, Emporioarmani.com

Best HTML5 Games From the Cloud

Using 100% HTML5 technology, CoolGames has published hundreds of top-quality casual games including high-profile IPs such as Angry Birds, Tetris®, Snake, and Battleship since 2009.

Best HTML5 Games From the Cloud

Using 100% HTML5 technology, CoolGames has published hundreds of top-quality casual games including high-profile IPs such as Angry Birds, Tetris®, Snake, and Battleship since 2009.

About me:

Hello, I'm Massimo.
Over the past 15+ years, I've held strategic roles at leading European tech companies, several of which secured substantial PE/VC investments and were acquired by major entities like ProSiebenSat.1 and Azerion.

In Gaming, Apps, and Tech, I've managed more than $30M in performance marketing budget, leading projects and teams internationally

In 2020, I launched 402Lab, a boutique consultancy focused on growth marketing and digital business strategies. Operating lean, 402Lab leverages a vast network of experts to meet diverse needs from marketing strategy to analytics and budgeting.

I am dedicated to building strong, long-term partnerships with clients, prioritizing open communication and quality results.
Let's partner to drive your success forward!

We work with

Games

Mobile Apps

B2C Digital Products

15 years of experience with performance driven digital companies all across Europe!!

Client Success Stories:

Game company - Successul soft launch

Developed the soft launch strategy of a new IP-based game and grew 8x day 1 Roas turning into profitability within 3 months

Mobile app developer - Product/market fit research

Guided the app's strategy to achieve product-market fit through live marketing tests and data analysis, building user base, tracking and reporting capabilities

Digital entertainment publisher - UA Audit

Ran a competitive analysis in search and display marketing, capturing essential insights and identifying major growth opportunities via quantitative and qualitative data.